WE’RE A CREATIVE TEAM
Anchor is a print and digital idea tank. We develop creative ideas to bring a cohesive message to your target audience through print, online, & video.
Meet our team leaders
BJ CaldwellMarketing Director | Owner
By the time he was eight years old, BJ had a good feeling he would wind up in the creative industry when he spent his free time envisioning adaptations to television commercials he felt had missed the mark. BJ earned his Bachelor’s degree in Advertising & Marketing from Pepperdine University in Malibu, California (yes, despite the view, he did get some work done). His passion lies in meaningful relationships and for building long lasting bonds with people. Inspired by his faith, he also serves his community as a committee member for the Make-A-Wish Foundation of North Texas’ annual event, “Delicious Wishes”.
Amber CaldwellCreative Director | Owner
Amber comes from a long line of artists, craftsmen and musicians. By a very early age, she knew that her love for art, lettering, calligraphy and design would lead to her degree at CSUN and a career in the arts. Her passion drives her to not only craft great work, but to seek beyond “the now” to remain ahead of the curve. With her extensive experience, Amber’s instinct continues to be a valuable tool in creating original concepts with the Anchor team. Along with being our fearless Creative Director, Amber serves on the committee for the Make-A-Wish North Texas’ annual event “Delicious Wishes”.
Sarah de VergesInbound + Digital Marketing Manager
Sarah’s passion for storytelling led her to Baylor University where she earned her BA in Journalism, but it was her passion for graphic design that led her to pursue a career in visual communication. She joined Anchor after spending nearly four years as a marketing and social media manager at a local healthcare company where she specialized in graphic design and inbound marketing strategy. This self-proclaimed font snob has experience in brand development & management, inbound marketing & social media strategy and graphic design & type.
Jolie KeslerCopywriter + Social Media Coordinator
Jolie has lived on two continents and in two states, but Texas is her forever home: Fort Worth born, and Fort Worth raised. She’s been writing since the day she could get her chubby 2-year-old fingers to hold a marker, and she’s never looked back. A Dean’s List English major from UTA, Jolie has had her work published by multiple professors in books and other publications. She has always been an art lover, and has dabbled in multiple artistic ventures, from music to painting and beyond. In addition to her writing, Jolie is a lifestyle photographer – when she has time for it. When she’s not buried in editing – words or photographs – you can find Jolie sipping a Sauvignon Blanc with her hunky husband and goofy fur-babies.
Ricky Anderson IIVideo Director
Ricky was introduced to video production in 2005 and hasn’t put the camera down since. His passion led him to Fort Worth where he earned his degree in Film, Television & Digital Media from Texas Christian University. In 2011, he was one of the few selected to be a member of the YouTube Creator’s Institute at Columbia College in Chicago and was featured on YouTube’s home page. This talented storyteller’s experience includes films, web series, music videos, commercials, and training videos. In addition to being our resident videonerd at Anchor, Ricky is also a writer, comedian, party-time YouTuber (Stewdippin), and an active member of improv comedy troupe Curtis Needs a Ride.