• Websites.
  • Brands.
  • Relationships.
  • Ideas.
  • Designs.
  • Campaigns.
  • Teams.
  • Trust.
  • Strategies.

Fort Worth Marketing

Anchor is a print and digital idea tank. We develop creative ideas to bring a cohesive message to your target audience through print, online, & video.

Meet our team leaders


BJ Caldwell

Marketing Director | Owner

By the time he was eight years old, BJ had a good feeling he would wind up in the creative industry when he spent his free time envisioning adaptations to television commercials he felt had missed the mark. BJ earned his Bachelor’s degree in Advertising & Marketing from Pepperdine University in Malibu, California (yes, despite the view, he did get some work done). His passion lies in meaningful relationships and for building long lasting bonds with people. Inspired by his faith, he also serves his community as a committee member for the Make-A-Wish Foundation of North Texas’ annual event, “Delicious Wishes” and as PR/Media co-chair for the Fort Worth Food + Wine Festival.


Ricky Anderson II

Video + Digital Media Director

Ricky was introduced to video production in 2005 and hasn’t put the camera down since. His passion led him to Fort Worth where he earned his degree in Film, Television & Digital Media from Texas Christian University. In 2011, he was one of the few selected to be a member of the YouTube Creator’s Institute at Columbia College in Chicago and was featured on YouTube’s home page. This talented storyteller’s experience includes films, web series, music videos, commercials, and training videos. In addition to being our resident videonerd at Anchor, Ricky is also a writer, comedian, party-time YouTuber (Stewdippin), and an active member of improv comedy troupe Curtis Needs a Ride.


Amber Caldwell

Creative Director | Owner

Amber comes from a long line of artists, craftsmen and musicians. By a very early age, she knew that her love for art, lettering, calligraphy and design would lead to her degree at CSUN and a career in the arts. Her passion drives her to not only craft great work, but to seek beyond “the now” to remain ahead of the curve. With her extensive experience, Amber’s instinct continues to be a valuable tool in creating original concepts with the Anchor team. Along with being our fearless Creative Director, Amber is the PR/Media co-chair for the Fort Worth Food + Wine Festival, and serves on the committee for the Make-A-Wish North Texas’ annual event “Delicious Wishes”
as Art Director.

We Love Our Job. You'll Love Our Work.

Web Development, Digital Marketing, Branding and Design in Fort Worth

Learn Our Process

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Anchor is great to work with. Despite our inability to put into words exactly what we were looking for, BJ and Amber kept diligently working on our concept until we exclaimed “That’s it!”. They were very patient and listened closely to us. It is a relationship I hope to continue and grow with as we grow our business. Adam Jones, Little Red Wasp and Grace

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