• Brands.
  • Relationships.
  • Designs.
  • Websites.
  • Ideas.
  • Campaigns.
  • Teams.
  • Trust.
  • Strategies.

Fort Worth Marketing

Anchor is a print and digital idea tank. We develop creative ideas to bring a cohesive message to your target audience through print, online, & video.

Meet our team leaders


BJ Caldwell

Marketing Director | Owner

By the time he was eight years old, BJ had a good feeling he would wind up in the creative industry when he spent his free time envisioning adaptations to television commercials he felt had missed the mark. BJ earned his Bachelor’s degree in Advertising & Marketing from Pepperdine University in Malibu, California (yes, despite the view, he did get some work done). His passion lies in meaningful relationships and for building long lasting bonds with people. Inspired by his faith, he also serves his community as a committee member for the Make-A-Wish Foundation of North Texas’ annual event, “Delicious Wishes”.


Amber Caldwell

Creative Director | Owner

Amber comes from a long line of artists, craftsmen and musicians. By a very early age, she knew that her love for art, lettering, calligraphy and design would lead to her degree at CSUN and a career in the arts. Her passion drives her to not only craft great work, but to seek beyond “the now” to remain ahead of the curve. With her extensive experience, Amber’s instinct continues to be a valuable tool in creating original concepts with the Anchor team. Along with being our fearless Creative Director, Amber serves on the committee for the Make-A-Wish North Texas’ annual event “Delicious Wishes”.


Jolie Kesler

Copywriter + Social Media Coordinator

Jolie has lived on two continents and in two states, but Texas is her forever home: Fort Worth born, and Fort Worth raised. She’s been writing since the day she could get her chubby 2-year-old fingers to hold a marker, and she’s never looked back. A Dean’s List English major from UTA, Jolie has had her work published by multiple professors in books and other publications. She has always been an art lover, and has dabbled in multiple artistic ventures, from music to painting and beyond. In addition to her writing, Jolie is a lifestyle photographer – when she has time for it. When she’s not buried in editing – words or photographs – you can find Jolie sipping a Sauvignon Blanc with her hunky husband and goofy fur-babies.


Ricky Anderson II

Video Director

Ricky was introduced to video production in 2005 and hasn’t put the camera down since. His passion led him to Fort Worth where he earned his degree in Film, Television & Digital Media from Texas Christian University. In 2011, he was one of the few selected to be a member of the YouTube Creator’s Institute at Columbia College in Chicago and was featured on YouTube’s home page. This talented storyteller’s experience includes films, web series, music videos, commercials, and training videos. In addition to being our resident videonerd at Anchor, Ricky is also a writer, comedian, party-time YouTuber (Stewdippin), and an active member of improv comedy troupe Curtis Needs a Ride.


Devin Young

Lead Developer

Devin Young is a multi-talented jack of all trades. A self-taught programmer, Devin was born in Torrington, Connecticut. He graduated from Ohio State University in 2012 with a degree in Sports Management. But he’s not done just yet – ever the enthusiastic learner, Devin will begin working on his MBA next fall at TCU. He’s not just your every day brainiac programming wizard, though: Devin is the U.S. national champion jump roper. Also, he once saved his dog’s life by fighting off a vicious dog attack with his bare hands – and if that doesn’t impress you, nothing will.

We Love Our Job. You'll Love Our Work.

Web Development, Digital Marketing, Branding and Design in Fort Worth

Learn Our Process

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Anchor is great to work with. Despite our inability to put into words exactly what we were looking for, BJ and Amber kept diligently working on our concept until we exclaimed “That’s it!”. They were very patient and listened closely to us. It is a relationship I hope to continue and grow with as we grow our business. Adam Jones, Little Red Wasp and Grace

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