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Do you want to team up with a creative agency? If you agree with the following, you’re ready!

#1 A great creative partner will dig deep for a complete understanding of your business to improve communication in order to reach the goals you desire, and it will take time. Open conversations will take place where hard questions will be asked and suggestions made for new directions that may make you uncomfortable. You will be a part of a team that will help make decisions for your business.

#2 Approach your creative team with obstacles and questions. When you ask them to help you solve problems, it is the ultimate inspiration for creative brains! Insisting that your “team” do exactly what you want, really makes them a vendor rather than a creative partner.

#3 Entering into a relationship with a creative agency after choosing them out of a handful of other agencies must mean you have absolute trust in them. You’ve considered all of your options and came to the conclusion that these are your peeps! Sit back and let them go to town for you!

#4 Give input and be willing to listen and see other perspectives. Being a member of the team is just that: a team. “Pulling rank” and making separate decisions without your new creative partner, wastes money and valuable time. These are some of the most important keys to a successful relationship with an agency. If you think you’re ready, congratulations! Your business can be taken to the next level with the right creative partner!

-Team Anchor
@anchormd

For a consultation with our creative team, click here.

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POP QUIZ! What do you think is the most important part of making a video?

A) the writers B) the actors C)The director D)the editors or E) All of The Above

I have worked on a variety of productions and the ones that have gone well are the ones where everyone has worked well together. No one tried to pull rank on another crew member, no actors demanded room temperature water; everyone had the same goal in mind. Making a great video.

The video is the most important aspect of making a video.

No matter who is involved the most important thing is the video getting made. Whether it be a film, tv show, or commercial the end product is what matters most.

It always slows down the production when anyone involved with the video makes the whole thing about them and not the project. If you’re working for the best interest of yourself, then you’re working AGAINST the project. That’s how you end up going over time, over budget and oftentimes fired.

Video projects, and most things in life, work better when people work together. Don’t you think?

-Ricky Anderson II
@ricky_ii

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Responsive website design has fast become a standard in web development.  You may have heard this term before or heard from someone that your website has to be responsive in today’s market.  But you might be asking, what is a responsive website and why does it matter me?

Let’s put it like this, if a potential customer comes to your store, restaurant, or office, your team is going to respond to their needs as best as they can.  It’s good business to understand a customer’s desires and address how your business provides the best solution.  When you are responsive to them, your chances of getting the sale are increased because the customer feels taken care of and understood.

Now think about your website.  It’s a safe bet that your website gets more traffic than your physical location.  Our virtual brick & mortar has become more important to sales and company perception than the physical location because our websites get hundreds or thousands of visitors each day.

So what do we do about this?  We need to optimize our websites for the customer.  We need to build responsive websites that respond to the goals we have for our customers.  Responsive websites are sites that actually respond to the size of the users screen and can do so dynamically.  You can test whether a site is built to be responsive in a couple of ways.  You can visit the site from different devices (desktop, tablet, phone) or you can watch it scale by dragging your browser width from as wide as it goes to as small as it goes.  If you see it changing on the fly, it’s a responsive website.  If a horizontal scroll bar pops up at the bottom, the website is built for desktop purposes only.  You can try it now with the Anchor website which is built in a responsive framework.

Not only do responsive websites respond to screen sizes, you can actually adapt the information you want to display based on which device is being used.  For example, when someone is browsing on a mobile phone, they probably don’t have the time commitment to read through your whole website, so you might want to condense or re-prioritize the information on your site.  Some of our clients are restaurants and retail stores and we know that often, when customers are visiting the site on their website, they are looking for directions to the store.  For that reason, we can put a map or a link to directions on the home page to show users that we understand one of the main reasons they are visiting the website from their mobile phone.

People are on the go these days and have an “on demand” mentality.  If they can’t find the information they need right away, you’ve lost a customer.  Our agency monitors the website traffic and user activity of hundreds of sites and when we run our analyses, we are able to see the number of people visiting from mobile vs. tablet vs. desktop.  A little insight for the readers of this post is that people average about 55% viewership from desktops and tablets and mobile phone split the remaining 45%.  However, forecasts predict that mobile phones will take over internet usage at more than 50% in the next 1-2 years.

If you have a responsive business and want your online presence to reflect that, it’s time for a responsive website.

– BJ Caldwell
@fortbeeje

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As a kid, I can recall times when I told my mom that she  “didn’t understand me” or “didn’t understand what I was going through”.   Although we hadn’t gone through the exact same situation, she had insight as to what was going on and was able to offer her wisdom.  What I didn’t know back then, was that she was guiding me through obstacles and trials she had already experienced in order to make my life better.  Mom’s are good like that. They want you to flourish.

When I think about it, it’s similar to how our agency operates.  We care for, and invest in, the brands we represent because we want to see them be successful.  Drawing from the same type of wisdom my mom imparted on me (albeit not nearly as wise), I do my part to learn from experiences in order to help drive our team and brands to their goals.

By approaching situations this way, our team is able to help guide companies and optimize their success because of the obstacles and trials we’ve run into.  It saves our clients time, money and resources.  It’s called experience and it’s invaluable!  Of course other factors contribute too, like trust, seeing eye-to-eye, and respect – but we first get there through our extensive experience.

I was inspired by my mom and the recent Mother’s Day festivities to write my post, because just like my my mom wanted for me, I want the best for the brands we help create.  Thank you, Mom, for your guidance and perspective to help me make the best decisions possible.  Happy belated Mother’s Day to you and all of the mothers out there!

P.S. Mom, I’ll pick up the leaves one day.

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History has taught me that the more you plan for a video the better the video will be.

Because, fun fact: A 5 minute video does not take 5 minutes to produce.

When I am approached with a video project before I say, LET’S DO THIS THING, I have to think about everything I need to prepare for the project. EVERY. THING. Because in my lifetime I’ve created well over 200 videos, experience allows me to know what questions to ask. Here are just a few of the many components of a production that need to be taken into consideration.

-How long is it going to take to record the whole project? (better to have more time, than less)
-How long will it take to set up all of the equipment? (it takes longer than you may think)
-Will your actors have their lines memorized? (If not, you may want to wait for recording)
-What is the turn around for the whole project? (Know when you will have the project done)

In addition to some of those it is vital that you always prepare for mistakes to be made. Your actors will make mistakes, you will make mistakes, and your environment will make mistakes. Plan for these mistakes to happen, otherwise you will run behind schedule instead of ahead.

I promise that if you plan really well for your production you will have a significantly better video.

– Ricky Anderson II
@ricky_ii

 

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