68 teams enter, one emerges victorious. 

March Madness is one of the most exciting times of the year.  Rivalries are renewed, friendships are (temporarily) destroyed, vicious competition ensues, and then in April – it’s all over.

Having been a basketball fan my whole life (Go Kentucky Wildcats!) and a business owner for several years, I see many parallels and lessons that can be learned from March Madness as it pertains to business success.

Strategy – Teams don’t win by luck.  It’s the hard work and dedication to preparing for each game that sets a foundation for a well-planned game.  A good strategic plan helps the players think about the entire game instead of being drawn in to only thinking about “the now”.

Offense – As part of a good game plan, the coach will develop a strategy for running a solid offense.  The plan will be built around getting the right players open that are ready to step up and hit big shots.

Defense –The flip side of a good offense is a strong defense.  The ability to predict and guard against the opposing team’s offensive strategy can sometimes be enough to win a game – even if your offense isn’t performing well that day.

Talent – What’s all this without talent?  Usually it’s all for naught.  The right strategy is great but the best plan doesn’t always translate into a win.  You need to carry enough talent on your team to execute on the strategy.  This tends to be why the more popular teams (Kentucky, UNC, Duke, Kansas, UCLA) consistently win – they get the right talent.

Teamwork – Is a must!  If you don’t work well with and communicate well with your team, you’ll turn the ball over, miss shots, guard the wrong player, etc.  So many things can go wrong if you don’t have the right people that make a cohesive unit.  Sidenote:  If you need a good book on teamwork, read The Five Dysfunctions of a Team.

Being able to abide by and execute on the above strategies will win you games, make your business successful, and ultimately help you emerge as the victor.

– BJ Caldwell



You’ve heard the old adage, “the cobbler’s children have no shoes.”  Well, there is so much truth in that. Too much truth.

As creatives, we get so nerdy about all of our clients and projects, that we tend to forget about ourselves. We put ourselves on the back burner so that we can pour every drop of creative juices into the clients’ vessel, and then we nerd out on the next project.

It’s a vicious cycle that coined a new adage, “The creative agency has no creative.” and that is NOT acceptable!

To solve that reoccurring problem, we developed a plan that would guarantee precious time to be spent on the client that ensures more clients: us!

Our plan was simple, yet robust. We would create a very detailed production and editorial calendar that included dedicated time for our team, thus Anchor Friday was born!  Yes, we spend a whole work day improving, creating, bonding, laughing, brainstorming, planning and storytelling, and it has strengthened every aspect of business. It’s proved to be ultra-efficient, allowing all of us to gather ideas and questions to cover at once, and focus on our clients without distraction.

Creating, and more importantly, consciously maintaining a strong, solid foundation to stand on is a powerful tool for creativity and efficiency.

So, if you find that you don’t spend enough quality time on your projects or company, consider giving yourself dedicated time each week to concentrate on you!

-Team Anchor


It's everybody's duty to give the world a reason to dance.

Hello everyone, my name is Ricky. I’m your friendly neighborhood video nerd and today I wanted to share with you something that I get really excited about. Sharing ideas.

This passion of mine has grown over the past years as I’ve become more aware of the power of sharing your ideas. I love the quote by Derrick Sivers,

“Something that is obvious to you might be amazing to someone else.”

One of my favorite online personalities is Kid President. He is a 9 year old boy who has become an online sensation because he shares his ideas with the world. Through his videos he has inspired thousands to donate socks to the homeless, give the gift of books and school supplies to schools in need, and dance (this kid really loves to dance). All of that was possible because he shared his idea that the world could be better if kids and grown ups work together.

The reason videos go viral, tweets get retweeted, posts get shared, is because people like Kid President are sharing their ideas with the world.

I love making videos because for me it’s the best way to share ideas with people. You can make people experience a place they’ve never been, explain how something works, or share your passion with like minded individuals. I love sharing ideas because ideas can change lives.

What ideas do you have to share with the world?

-Ricky Anderson II


Today we’re excited to launch our new site and all of the goodies included in it, like this, our new blog called Blackboard.

We have so much good stuff to share with you and a blog is a great way to share news, information and tips.

The Blackboard will consist of bi-weekly posts about topics we care about, like:

  • How your clients relate to video marketing
  • Why hiring is an important part of maintaining a solid brand
  • What steps your company can make to create a strong online presence

Great things are about to happen with this launch, so don’t read this blog! Go check out our new site!

-Team Anchor

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