horror copy

In the world of website development, there are websites out there that reflect some of the scariest horror based characters around.  From websites that have been pieced together over the years to websites that have gone stale, each one can be a different monster.  Haunted websites are sites that need some help to get back on track.

Frankenstein Site

I like to think of the Frankenstein website as the one that comes from many different sources.  The content doesn’t flow right, the information isn’t up to date and the aesthetics don’t match the company image.  This monster of a site has been pieced together throughout the years, perhaps by different company employees, in order to try to keep the site up to date…but it just doesn’t cut it.

It’s probably time to throw in the towel and call an expert.  By starting from scratch, you can build a foundation for you site so that the structure is never compromised, even though your company will continue to evolve.

Zombie Site

Some websites are coming to us from beyond the grave.  In a zombie horror movie, zombies are not immediately identified as being undead.  In fact, it seems that even loved ones think that the person is still alive.  This can often be true with websites.  Your site may look good on the surface, but broken links, subscriptions that are not renewed, server upgrades, etc. can cause permanent errors to your website that turn it into a scary monster and scare your customers away.

Don’t let your site turn into the undead.  Keep an eye on it on a regular basis and make sure you are staying up on technologies and trends that can propel your business opportunities.

Werewolf Site

OOoooOOooooooohhhh!!!!  So you think your website works?  Think again.  Did you know that there are horror movie like browsers out there like Internet Explorer that seem to vary with compatibility issues with every new version they release?  Your website can work pixel perfectly in FireFox, Chrome, Safari, and Opera, but once the full moon (Internet Explorer) comes out, your website turns into a hairy monster!

Internet Explorer isn’t going to break every site, every time, but they have a reputation for not being very compatible.  Make sure you have a developer who is trained in troubleshooting for all browsers…including the Werewolf browser.

Vampire Site

They have a cult following, but with websites that might just mean that you have a lot of different people working on your site.  We refer to a vampire website as a site that drains your company of all of its money.  You may have hired multiple SEO companies who promised placement and didn’t deliver or you may be paying an agency to keep your website up to date but they’re not updating the right information.  If they aren’t analyzing and optimizing your website flow, they’re not helping to drive sales through your website and are therefore bleeding you dry.

Don’t stay out too late and run into this scary vampire monster!  Interview thoroughly and make sure you partner with an agency who has your interests and goals in front of their own.

As you can see, there are many scary monsters that websites can turn into.  Keep yours updated and in the right hands and you can wind up like Jamie Lee Curtis…alive at the end of the movie!

If you have a scary monster website, we’d love to help you out.  Give us a shout by clicking “Connect” or grabbing us on Facebook or Twitter.

– BJ Caldwell
@fortbeeje

5ways

Don’t let your brand come face to face with a hockey masked killer.  Here are 5 ways to avoid that.

1.  Attack of the OVERSIZED Logo!

If you think you’re company logo should be the biggest thing on the page, you’re dead wrong.  When a customer is searching for a solution, it’s unlikely that your logo is the answer.  It’s the message that tells your customers what you do and why.  These words, paired with an aesthetic that tells your company’s story, are what is going to increase your customer base.  When the viewer has accomplished the first step of acknowledging you as the solution, they’ll find your logo and contact information with ease.  It doesn’t need to be big, it just needs to be there.

Here’s a fun video that was made several years ago that still makes us laugh today.

2.  Frightening Brand Management!

Company and brand leadership needs to be directed from the top down.  Your company brand is not only reflected through your marketing materials, but also in how your employees act and treat your customers.  If your brand is service focused and your employee ignores that aspect, they’re smothering your image and reputation.  From the hiring process to work output, the brand must be intricately cared for.

3.  Undervalue Digital Mediums!

One of the most popular ways of murdering your brand these days is through digital mediums.  Facebook, Twitter, YouTube, Instagram, and even your website should be closely watched.  Companies, please don’t hire interns to handle your social media.  They may be more technology savvy than you, but they probably don’t know how to represent your brand.  Imagine having an opportunity to speak to all of your clients at one time, would you want someone invested in your company to represent you or would you throw the intern into the mix?  This has become a popular mistake over the years and interns have killed company images (remember the intern who didn’t use Hootsuite appropriately and tweeted from the Red Cross account?).

Here’s a quick way to leave your brand for deadlet your website remain exactly how it was in 1998.  It’s a surefire way to remind customers that you don’t care enough about your company message to take care of yourself.  Heck, they might even think you’ve gone out of business.  A modern website relays the message that your company is still in the mix and are running current with the times.

4.  Inconsistency Leads to a Scary Perception!

Inconsistency leads to a perception of poor quality and tells your customers that you just don’t know what you’re doing.  If you don’t trust in your brand and find ways to keep it consistent, the consumer won’t trust you.  It can often lead to brand confusion and is bound to have a negative impact on the performance of your business.

5.  Kill your Brand Champions!

There are people out there who are rooting for you to succeed.  These are people who have researched your company and understand why you’re heads and tails above the rest.  These types of folks don’t come easy, so don’t leave them by the wayside.  Care for those who care for you and you won’t be an accomplice in a brand homicide.

If this creeped you out enough and you need a hero to intervene, give us a call.

– BJ Caldwell
@fortbeeje

garyV-quote

This week, Anchor posted this quote by Gary Vaynerchuk.  His quote resonated with me, because being and remaining valuable to our clients is something that I strive for.

Naturally, most people start out relationships with their best foot forward, wanting impress a new client.  The honeymoon phase is a blissful flow of creative ideas and positive pat-on-the-back meetings, and creatives really thrive off of that energy.  BUT, once the work gets familiar or there are a few bumps in the road, many people lose interest, and the thrill of landing a new account fades.  That’s where trouble arises.  Customers begin to feel the dry, unenthusiastic solutions showing up in their work, where it once was plentiful and flourishing.

How is that avoided?  For me, it’s understanding what and who the client is, and educating them about what we do as an agency.  It’s not about winning a client, and it’s not even about design, video, websites or advertising, in the beginning.  It’s about cultivating, building and nurturing relationships.  The services part is securely and confidently under our belt, but an ongoing conversation with our clients is what develops trust.

A deep passion drives our team to “always have something to give”, and I’m extremely proud of that.  We are constantly working to increase our knowledge in every aspect of our business, and to pass that along, adding measurable value to our clients and their businesses.  It’s what makes us tick.  It’s not because they ask or even pay more, but because our clients are just as important and exciting on year 5 as they were on day 1, and our goal for them is success.  Our knowledge is their gain, and we see it that way, because our job is to solve problems, not to just be creative.

Don’t let your customers run away because the honeymoon is over.  You have the power to make it passionate throughout the whole relationship, with plenty to give!

Amber Caldwell
@caldwild

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