In observance of Earth Day, it seems only appropriate to profess my love for nature through a photo blog.

My wonderful hubs surprised me on my birthday with a trip to my home state of California. When I returned home to Fort Worth, I was refueled, inspired and ready to create my heart out!

These are a few of many photos that can closest relay how being in nature can quiet your mind and let you just be.

While I am not a photographer…like at all (in fact, these were taken from my phone), I think you’ll see why I want to say, “I Love You, Mother Nature!”

Happy Earth Day!

– Amber Caldwell



The perception is that the role of marketing is such a well thought out and strategic process that it can fly alone in its success.


I’ve been a professional marketer my entire working career and I can tell you with complete confidence that when clients are successful as a result of a campaign we’ve developed, I can only take partial credit for my involvement.  The truth is that it takes a strategic mind to pick and place marketing collateral, but the success of the execution is in the creative work.

Building a campaign is such a fun process.  My primary role in the process is to build facts and bring them to the table so that we can find a creative way to effect the target market.  Certain markets are targeted over and over and if you don’t find a way to creatively differentiate your client from all of the advertising clutter; you’ll become a part of it.

That’s why I’m so grateful to our creative team.  Our team realizes that it’s not just about being a little better than the competition, it’s about completely standing apart from them.  When you have the right company pushing a creatively relevant campaign, you have no competition.  Having no competition means you can dominate the market and that’s what we aim to accomplish with each campaign.

Remember:  While the right marketing sets up the facts right, the way to pull off greatness is through true creativity – and I’ve got a creative team that consistently makes me look good.  For that, I am truly appreciative.

-BJ Caldwell

We’re coming off of a Fort Worth Food + Wine Festival high! All of the blood, sweat and tears were completely worth it! So many people came together and put in over two years of work, and we were absolutely thrilled to be a part of it!

We kicked-off the weekend at Billy Bob’s Texas and what great hosts they were! Check out this crowd! There was great food and drink to be had as well as music from Stoney LaRue.

Friday night was the Grand Tasting. Never was there a more appropriate title of an event with all the best Chefs, Brewers and Distillers of the Fort Worth area in one place!

Saturday was mind-blowing! Sitting on stage at Bass Performance Hall, we had the chance to experience rare wines, fine cuisine from Jon Bonnell and Stephan Pyles, and amazing performances by the Fort Worth Opera, The Texas Boys Choir, and designer Shawn Florence at an event called Tastes of the World. You can’t beat seats like this! AMAZING!

The much anticipated event, Burgers, Brews and Blues couldn’t have been more perfect. The combination of the great burgers, beer and music at Heart of the Ranch at Clearfork, with the perfect weather, was unbeatable. We got to sample all kinds of beer, including the Best Brewery winner Panther Island Brewing’s (Wahoo) beer, Allergeez and Best Burger winner, Rodeo Goat.

Sunday’s Sip + Savor was like a brunchers dream! Champagne, brisket tacos, cupcakes, chocolate, just heavenly! The excitement was still in the air; almost better than coffee! Almost!

The Festival Finale took place at Coyote Drive-in. What a perfect venue for Meals on Wheels for Meals on Wheels, benefiting Meals on Wheels of Tarrant County. Festival goers got to sample 12 food trucks and relax under the covered patio with very comfortable custom-made furniture from the talented people at PalletSmart and take some goofy photos in the PhotoBus!

We can’t believe it’s already over. It came and went in a flash! We live in a great city with tons of people that are ready to get their hands dirty and help in a heartbeat! We can hardly wait for next year!

-Team Anchor


This weekend marks the first annual Fort Worth Food and Wine Festival!

We’ve worked very closely with the executive committee to make sure everything would launch well and here we are, the weekend of the festival!

It has been an amazing journey as chairs and volunteers, working on the Fort Worth Food + Wine Festival. Everything from PR, social media, branding the festival, to designing and developing the website, this whole two-year-long process has been exciting, challenging, and fantastic!

So much love and attention went into getting the festival off the ground, and we are so proud that the visionary and Festival Director, Russell Kirkpatrick allowed us to be a part of it.

Like all of our partners, this festival is very near and dear to us! We hope to see you there and that you have as much fun as we had working on it!

-Team Anchor

P.S. Follow all of the festivities on social media #fwfwf!

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