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What is the worst movie you’ve ever seen? For me it was “Disaster Movie”. I’ve never walked out of a movie before I saw that movie.

Instead of making a parody film commenting on the “Disaster Movie” genera, the movie was trying to fit as many pop culture references as they could into the movie; and the whole movie suffered because of it.

The reason I’m bringing this up is because I believe it’s just as important to know what is bad as it is to know what is good.

If you are making bad video, you need to know that you’re making bad video. If you are the kind of person who just thinks everything they make is gold, you are blinded by your own ego and you might end up making a “Disaster movie.”

If you know what you’re making is bad, that’s good.

As a creative you need to be able to dissect your work for it’s strengths and weaknesses. If you see something that you like then you’ll take note of that and you’ll add it to your creative pallet. If you see something that you don’t like, you’ll know what you want to stay away from.

Many people will bad talk a film and just say things like “You know it was just bad.” But if your goal is to create something in the same category you need to know what things could have been changed to make the product better or even to try and understand what was the intended goal and how they missed the mark.

This will not only help you become a more critical thinker, but it will help keep your project away from the “disaster” zone.

-Ricky Anderson II




“It’s a funny thing, the more I practice the luckier I get!” – Arnold Palmer

Arnold Palmer is generally revered as one of the best golfers in history and even earned the nickname “The King” on the course.  Although he claims “luck” in the quote above, I assure you that it is the practice part that made him “lucky”.

I once experienced this type of luck on the golf course.  In high school, I practiced hard and worked my way down to being nearly a scratch golfer (for those unaware with the term, it means that I would average a par for the course [also known as a 0 handicap]).  I played and practiced golf every day.  I put the ball in the rough 40 yards away and practiced getting the ball on the green.  Sometimes I would get lucky enough to put the ball near the hole from such a difficult position.

One day, in tournament play, I found myself in the rough on a hillside about 40 yards away from the pin.  Remembering my practice, I took my stance and put my smoothest swing on the ball.  To my amazement, not only did the ball find its way to the green, it dropped in the hole!  It was a moment I’ll never forget.  I like to think that, although there was certainly an element of luck, I had practiced that shot so many times it was bound to fall at some point!

The same logic can be applied to anything you’re passionate about.  For instance, I’m passionate about seeing our clients grow and become successful.  I don’t sit around hoping that it will happen, but rather, I consult our clients, I study them, I research their competition, and I practice (very hard) at doing my part to make them successful.  I know that the more I practice, and the more our agency practices, the luckier our clients will become.

As we celebrate the luck of the Irish this month, let’s also remember where luck typically stems from.  Practice doesn’t always make perfect, but to pay tribute to another one of my favorite quotes:  “I’d rather be lucky than good any day.”

I hope March is lucky for all of you, but especially to my wife (who’s birthday it is today!)

-BJ Caldwell


Besides being a huge pop icon in the 80’s, Vanilla Ice made a very good point about collaboration.

Collaboration is an essential part of our creative process and we think that it can be helpful for you too. Here we’re going to lay out a couple of the important elements of collaboration.

Each week, when we get together for our Anchor Friday tank sessions, we work out and come up with a lot of great ideas. Part of what makes our tank sessions so successful is because we are setting aside time to think together. We put our current projects aside and see what we need to do to make sure we’re taking care of our needs. This helps us to not overlook our own needs and it even helps make our work stronger when we go back into our other projects.

We live in a world where we praise the individual, the lone wolf, the one man army. Don’t get us wrong, we’re not saying working alone is a bad thing. We’ve just experienced that when great individuals come together they create amazing things. By working together on projects we are supporting one another instead of leaving each individual to their own task. This not only helps with our final product, but it keeps everyone in communication with one another on where we are and what we need to do next.

It’s one thing to share your idea, and it’s another thing entirely to listen. Our tank sessions, for ourselves and our clients, is really a listening session. We hear each others ideas and build upon them. Even outside of our tank sessions, we are constantly getting feedback from each other on various projects. We do this because we value each others opinion but even more, we value each others perspective. In our experience it has led to a much stronger product.

How do you collaborate with your team?

Word to your mother.

-Team Anchor




68 teams enter, one emerges victorious. 

March Madness is one of the most exciting times of the year.  Rivalries are renewed, friendships are (temporarily) destroyed, vicious competition ensues, and then in April – it’s all over.

Having been a basketball fan my whole life (Go Kentucky Wildcats!) and a business owner for several years, I see many parallels and lessons that can be learned from March Madness as it pertains to business success.

Strategy – Teams don’t win by luck.  It’s the hard work and dedication to preparing for each game that sets a foundation for a well-planned game.  A good strategic plan helps the players think about the entire game instead of being drawn in to only thinking about “the now”.

Offense – As part of a good game plan, the coach will develop a strategy for running a solid offense.  The plan will be built around getting the right players open that are ready to step up and hit big shots.

Defense –The flip side of a good offense is a strong defense.  The ability to predict and guard against the opposing team’s offensive strategy can sometimes be enough to win a game – even if your offense isn’t performing well that day.

Talent – What’s all this without talent?  Usually it’s all for naught.  The right strategy is great but the best plan doesn’t always translate into a win.  You need to carry enough talent on your team to execute on the strategy.  This tends to be why the more popular teams (Kentucky, UNC, Duke, Kansas, UCLA) consistently win – they get the right talent.

Teamwork – Is a must!  If you don’t work well with and communicate well with your team, you’ll turn the ball over, miss shots, guard the wrong player, etc.  So many things can go wrong if you don’t have the right people that make a cohesive unit.  Sidenote:  If you need a good book on teamwork, read The Five Dysfunctions of a Team.

Being able to abide by and execute on the above strategies will win you games, make your business successful, and ultimately help you emerge as the victor.

– BJ Caldwell



You’ve heard the old adage, “the cobbler’s children have no shoes.”  Well, there is so much truth in that. Too much truth.

As creatives, we get so nerdy about all of our clients and projects, that we tend to forget about ourselves. We put ourselves on the back burner so that we can pour every drop of creative juices into the clients’ vessel, and then we nerd out on the next project.

It’s a vicious cycle that coined a new adage, “The creative agency has no creative.” and that is NOT acceptable!

To solve that reoccurring problem, we developed a plan that would guarantee precious time to be spent on the client that ensures more clients: us!

Our plan was simple, yet robust. We would create a very detailed production and editorial calendar that included dedicated time for our team, thus Anchor Friday was born!  Yes, we spend a whole work day improving, creating, bonding, laughing, brainstorming, planning and storytelling, and it has strengthened every aspect of business. It’s proved to be ultra-efficient, allowing all of us to gather ideas and questions to cover at once, and focus on our clients without distraction.

Creating, and more importantly, consciously maintaining a strong, solid foundation to stand on is a powerful tool for creativity and efficiency.

So, if you find that you don’t spend enough quality time on your projects or company, consider giving yourself dedicated time each week to concentrate on you!

-Team Anchor

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