In March, Periscope was purchased by Twitter for $100 Million and relaunched. Currently, the Periscope app is available for iPhone and Android. You may have heard of it already but have you tried it yourself? It can be a terrific tool for personal and business use – check out a few tips on how Periscope can benefit your life.

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What is Periscope?  A live video stream of whatever you want.

How can I use Periscope for personal gain?  It can go anywhere with you!  One great example that I’ve experienced happened in the beginning of June when my wife and I were unable to attend our niece’s 8th grade graduation in California.  Thanks to Periscope, my brother-in-law provided two separate live feeds: one live feed for when our niece’s name was called and one live feed for when she delivered her impeccable speech.

How can I use Periscope for business?  Just like personal use, you can take it anywhere you have a connection.  Periscope gives smart phone owners an opportunity to be their own reporter and send live information into the world.  You can interview your CEO, talk about what you’re working on, or tease behind the scenes footage.

What else is cool about Periscope?  It’s interactive!  Viewers can jump on from around the world and start sending text based feedback.  They can help interview you or contribute to your live stream.

Who should I follow?  Southwest Airlines is doing it very well right now – giving behind the scenes looks at company operations that you normally would never see.

Have you tried Periscope?  How do you like it?

 

Social Media is all about, well, being social! But if you’re not careful, you can scare people away.

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Here are some scary social media practices that you should STOP doing if you want to keep and grow your social media presence.

Attack of the Clones! (Linking from Facebook to Twitter)
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You don’t use Twitter, but you’re a pro at Facebook. So you think that the best thing to do is to use that little function that allows all of your Facebook posts to go to Twitter.

Not only is this not a good idea, but it’s a good way to stunt your growth on Twitter. The people who follow you on Twitter are looking for quick content. They WANT 140 characters or less, so give it to them.

Plus, if you’re posting the exact same things that you post on Facebook on Twitter…what reason does anyone have to follow you on Twitter? Just something to think about.

Informal Activity (Getting TOO Personal)
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If you have a social media account for your brand or business, that is a place for your brand or your business. It is not the place for the following…

  • Rants about people you hate
  • Your political views (unless you are currently running for office)
  • Your bowel movements
  • Rants about people you hate (seriously, this is a common mistake)

For your social media you want to be personable NOT too personal. You can always create a separate personal account to share your opinions of other people, but remember that it can always trace back to your business.

SCREAM! SCREAM 2! SCREAM 3! (Posting TOO Much Content)
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When it comes to posting on social media you want to spread your content out. Posting too much content at once is a sure way to make no one engages with your content.

Much like meals in a day, you want to spread out your content. Don’t shove content down their throat. Give your audience time to actually interact with your content; digest it.

Night of the Boring Posts (Writing Boring Content)
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The biggest culprit of scary social media is boring content. You may think that you’re following wants to know what your business hours are, but what they really want is for you to be a resource.

If people follow you on social media, they want to be engaged socially. A good test to see if you are posting boring content is to ask yourself, “If this post wasn’t about my business, would I like it? And if not why?”

Nothing is more boring than you just talking about yourself all the time. Be social. Reach out and have a conversation with your audience. It’s sure to bring life back into your audience engagement.

If you’re doing one or more of these things on social media don’t worry, it’s not too late. If you make these changes, you’ll turn your social media pages into welcoming homes and not haunted houses.

-Ricky Anderson II
@ricky_ii

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Agencies face monsters on almost a daily basis.  It’s easy to prescribe to the thinking that agency life is easy and laid back (because hey, that’s what we tell everyone, right?).  The truth is that we’re running a business just like anyone else and we’re responsible for creating our customers marketing initiatives, campaigns, collateral, sites, and more.  As such, there are a lot of scary things out there that we watch out for.

The Disappearing Act

Remember the guy who came and knocked on your door and when you went to answer it, no one was there?

Hello???  Who’s out there?

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In our industry, we can’t afford to have unresponsive vendors.  It can mean delays on the print line, passed deadlines and missed opportunities.  An unresponsive vendor can leave you dead in the water and you now have one less client.  We keep a close network of partners around who pickup our calls and respond to our emails because they’re not willing to lose a customer … and they love making us look good.  We like vendors who care about us!

The Know-it-All (a.k.a. Scream’s Randy Meeks)

Some of you are saying, who’s that?  Great question, because I had to look up the name myself.  He is Jamie Kennedy’s character from Scream.  You know, the one who knew everything there was to know about horror movies?

IF YOU HAVEN’T SEEN SCREAM, SPOILER ALERT IN THE NEXT SENTENCE

Remember now?  Randy knew everything about horror movie rules and was adamant about it.  He survived round one (Scream 1), but ended up at the wrong end of ghostface’s knife in Scream 2.  Nobody likes a know-it-all, especially ghostface.  Agencies can struggle with know-it-all clients who have survived and that the survival has granted them super knowledge powers.  While agencies should never fault a client for knowing a ton of information, clients should be prepared to trust the creativity and commitment of their agency.  If the client “knows too much”, it can create a situation that shuts down creativity and client opportunities.  So both sides of the partnership should always be open to hearing feedback from their partner.

The Running Upstairs Colleague

I think we all have to have a little chuckle in horror movies where the victim is running upstairs when the front door is right in front of them.  They have every chance of making the right decision to run out of the house instead of inevitably trapping themselves in an upstairs room situation.

Sometimes, you’re going to have colleagues that just make the wrong decision all the time.  During the creative process, you try to keep yourself away from using the word “no”, but this person threatens that part of the creative process because they forget the goals and keep running down the wrong hallway.

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Agencies have a lot of fun, but more than fun, we’re dedicated and committed to the success of our clients.  Our goal is to reach creative solutions for our clients that otherwise would not have come to fruition so that we are keeping their customers on their toes and always wanting more.

– Anchor Team
@anchormd

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In the world of website development, there are websites out there that reflect some of the scariest horror based characters around.  From websites that have been pieced together over the years to websites that have gone stale, each one can be a different monster.  Haunted websites are sites that need some help to get back on track.

Frankenstein Site

I like to think of the Frankenstein website as the one that comes from many different sources.  The content doesn’t flow right, the information isn’t up to date and the aesthetics don’t match the company image.  This monster of a site has been pieced together throughout the years, perhaps by different company employees, in order to try to keep the site up to date…but it just doesn’t cut it.

It’s probably time to throw in the towel and call an expert.  By starting from scratch, you can build a foundation for you site so that the structure is never compromised, even though your company will continue to evolve.

Zombie Site

Some websites are coming to us from beyond the grave.  In a zombie horror movie, zombies are not immediately identified as being undead.  In fact, it seems that even loved ones think that the person is still alive.  This can often be true with websites.  Your site may look good on the surface, but broken links, subscriptions that are not renewed, server upgrades, etc. can cause permanent errors to your website that turn it into a scary monster and scare your customers away.

Don’t let your site turn into the undead.  Keep an eye on it on a regular basis and make sure you are staying up on technologies and trends that can propel your business opportunities.

Werewolf Site

OOoooOOooooooohhhh!!!!  So you think your website works?  Think again.  Did you know that there are horror movie like browsers out there like Internet Explorer that seem to vary with compatibility issues with every new version they release?  Your website can work pixel perfectly in FireFox, Chrome, Safari, and Opera, but once the full moon (Internet Explorer) comes out, your website turns into a hairy monster!

Internet Explorer isn’t going to break every site, every time, but they have a reputation for not being very compatible.  Make sure you have a developer who is trained in troubleshooting for all browsers…including the Werewolf browser.

Vampire Site

They have a cult following, but with websites that might just mean that you have a lot of different people working on your site.  We refer to a vampire website as a site that drains your company of all of its money.  You may have hired multiple SEO companies who promised placement and didn’t deliver or you may be paying an agency to keep your website up to date but they’re not updating the right information.  If they aren’t analyzing and optimizing your website flow, they’re not helping to drive sales through your website and are therefore bleeding you dry.

Don’t stay out too late and run into this scary vampire monster!  Interview thoroughly and make sure you partner with an agency who has your interests and goals in front of their own.

As you can see, there are many scary monsters that websites can turn into.  Keep yours updated and in the right hands and you can wind up like Jamie Lee Curtis…alive at the end of the movie!

If you have a scary monster website, we’d love to help you out.  Give us a shout by clicking “Connect” or grabbing us on Facebook or Twitter.

– BJ Caldwell
@fortbeeje

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