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“Before we learn to create, we must learn to learn.”
Stephen McCranie

When I graduated college, I remember thinking I had “arrived” at knowledge. I felt like my diploma represented me having acquired all the knowledge I would ever need to know and all I need was a little more experience and I would be unstoppable.

Over the years I’ve learned that continual learning is actually what makes you unstoppable.

When you are fixed on the idea that you know all there is to know about your area of work you get stuck. I consider myself to be a really good editor, but I also know there is more that I can learn. The more I learn, the more I practice, the more I practice the stronger my skills get. Learning is useful even outside of your particular field of work as well.

A while ago I studied ASL sign language because I really wanted to study a second language that made sense to me. The interesting thing about sign language is that each sign has an origin story to the action that represents words. This amazed me and because of me studying sign language, I’ve been able to broaden my scope of thinking. If I run into an obstacle, instead of getting frustrated with it, I often find myself looking back at how and why the problem I’m facing functions.

Educational institutions set up a structure for you to learn new subjects and competencies, but just because those structures are no longer in place doesn’t mean that you have to stop learning. Learning allows you explore new ideas, see new points of view, but more importantly it allows you to diversify your way of thinking.

-Ricky Anderson II
@ricky_ii

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Sure, you have awesome, rainbow word-art capabilities on your version of Word, and yes, maybe the neighbor kid just got Photoshop, and will work for pizza, but please, for the sake of your company and brand, leave design up to the professionals!

“Good design goes to heaven; bad design goes everywhere.” – Mieke Gerritzen

It takes more than Photoshop and a couple of design classes to approach the sensitive and valuable stake of a brand.  Experience and an in-depth knowledge of this approach is needed, because great companies know that every move is an investment.  Why would design be any different?

Take the Make-A-Wish Foundation®.  They have a well-established, widely-known, national brand.  For their event coming up this fall, they wanted a fun, friendly, vintage carnival theme.  Simple, right?  Not exactly.  They have a brand that needs to be protected and understood, before the creative process begins.  Staying within their brand guidelines, first, and creating a look for an event, second.

That takes us to the beginning of Anchor’s visual process: a font and color study.  To evoke a vintage feel while also staying within the established brand guide, we have to do our research.  On the left, you see at the top is a collage of carnival posters and on the bottom, a peek at one of the designs for the Make-A-Wish event.  Our study of both type choices and palette is important:  To the brand, because it’s required that their brand color is utilized, and to the event, because an authentic look and feel is needed for a high-dollar fund-raising event, and it all starts with design.

Serious brands invest in a pro, and a pro knows how each aspect, however seemingly small, will add to the value of your brand.

-Amber Caldwell
@Caldwild

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What if there was a useful, FREE business tool to help you connect with your customers? Seems like a no-brainer, right? Well, many people don’t take advantage of its benefits, but you could today!

What is this magic tool? Blogging.

Blogging is a way to casually talk to your audience in a friendly, non-sales voice about your company, your expertise and the latest industry news, and for them to reply back! It allows you to tell a compelling story without all of the industry buzz words and fluff, creating an authentic voice and feel to your company.

Start your blogging strategy and schedule today. We’ve already outlined some of the most popular reasons that people don’t blog, and why they should not be excuses!

I DON’T HAVE TIME.
It’s a busy world, we know. It’s worth 15 minutes of your day to think of just 4 topics that are important to your customers. And guess what? That could be a months worth of blogs! Then, taking just 20-30 minutes out of your day to begin writing and expanding on that topic, you have your first blog post! Not only do you have a blog post, you have material to share on your social media channels, which is also a time-saver! And it’s FREE.

I’M NOT A WRITER.
Have you ever had to write an email, walking a customer through a product or service to help them understand? A blog post is basically the same thing. It’s a casual platform to open up and talk to customers and potential customers to inform and educate them about you! And it’s FREE.

I DON’T HAVE NEWS.
There doesn’t need to be breaking news to share 100% of the time. Some of your customers may not realize everything you or your company offer, so guess what? It’s news to them! You can share about new hires, new offers, internal happenings, and anything you know that you do better than your competition. Did we mention it’s FREE?

No matter your industry, blogging can help you grow your audience, increase your website traffic, and become an authority or industry thought leader!

If you have any other excuses you need us to debunk, we’ll be happy to help! Seriously, let’s have a blog consultation.

-Team Anchor
@anchormd

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Do you want to team up with a creative agency? If you agree with the following, you’re ready!

#1 A great creative partner will dig deep for a complete understanding of your business to improve communication in order to reach the goals you desire, and it will take time. Open conversations will take place where hard questions will be asked and suggestions made for new directions that may make you uncomfortable. You will be a part of a team that will help make decisions for your business.

#2 Approach your creative team with obstacles and questions. When you ask them to help you solve problems, it is the ultimate inspiration for creative brains! Insisting that your “team” do exactly what you want, really makes them a vendor rather than a creative partner.

#3 Entering into a relationship with a creative agency after choosing them out of a handful of other agencies must mean you have absolute trust in them. You’ve considered all of your options and came to the conclusion that these are your peeps! Sit back and let them go to town for you!

#4 Give input and be willing to listen and see other perspectives. Being a member of the team is just that: a team. “Pulling rank” and making separate decisions without your new creative partner, wastes money and valuable time. These are some of the most important keys to a successful relationship with an agency. If you think you’re ready, congratulations! Your business can be taken to the next level with the right creative partner!

-Team Anchor
@anchormd

For a consultation with our creative team, click here.

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POP QUIZ! What do you think is the most important part of making a video?

A) the writers B) the actors C)The director D)the editors or E) All of The Above

I have worked on a variety of productions and the ones that have gone well are the ones where everyone has worked well together. No one tried to pull rank on another crew member, no actors demanded room temperature water; everyone had the same goal in mind. Making a great video.

The video is the most important aspect of making a video.

No matter who is involved the most important thing is the video getting made. Whether it be a film, tv show, or commercial the end product is what matters most.

It always slows down the production when anyone involved with the video makes the whole thing about them and not the project. If you’re working for the best interest of yourself, then you’re working AGAINST the project. That’s how you end up going over time, over budget and oftentimes fired.

Video projects, and most things in life, work better when people work together. Don’t you think?

-Ricky Anderson II
@ricky_ii

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