The perception is that the role of marketing is such a well thought out and strategic process that it can fly alone in its success.
False.
I’ve been a professional marketer my entire working career and I can tell you with complete confidence that when clients are successful as a result of a campaign we’ve developed, I can only take partial credit for my involvement. The truth is that it takes a strategic mind to pick and place marketing collateral, but the success of the execution is in the creative work.
Building a campaign is such a fun process. My primary role in the process is to build facts and bring them to the table so that we can find a creative way to effect the target market. Certain markets are targeted over and over and if you don’t find a way to creatively differentiate your client from all of the advertising clutter; you’ll become a part of it.
That’s why I’m so grateful to our creative team. Our team realizes that it’s not just about being a little better than the competition, it’s about completely standing apart from them. When you have the right company pushing a creatively relevant campaign, you have no competition. Having no competition means you can dominate the market and that’s what we aim to accomplish with each campaign.
Remember: While the right marketing sets up the facts right, the way to pull off greatness is through true creativity – and I’ve got a creative team that consistently makes me look good. For that, I am truly appreciative.
-BJ Caldwell
@fortbeeje
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