“Good design goes to heaven; bad design goes everywhere.” – Mieke Gerritzen
It takes more than Photoshop and a couple of design classes to approach the sensitive and valuable stake of a brand. Experience and an in-depth knowledge of this approach is needed, because great companies know that every move is an investment. Why would design be any different?
Take the Make-A-Wish Foundation®. They have a well-established, widely-known, national brand. For their event coming up this fall, they wanted a fun, friendly, vintage carnival theme. Simple, right? Not exactly. They have a brand that needs to be protected and understood, before the creative process begins. Staying within their brand guidelines, first, and creating a look for an event, second.
That takes us to the beginning of Anchor’s visual process: a font and color study. To evoke a vintage feel while also staying within the established brand guide, we have to do our research. On the left, you see at the top is a collage of carnival posters and on the bottom, a peek at one of the designs for the Make-A-Wish event. Our study of both type choices and palette is important: To the brand, because it’s required that their brand color is utilized, and to the event, because an authentic look and feel is needed for a high-dollar fund-raising event, and it all starts with design.
Serious brands invest in a pro, and a pro knows how each aspect, however seemingly small, will add to the value of your brand.