Social Media is all about, well, being social! But if you’re not careful, you can scare people away.
Here are some scary social media practices that you should STOP doing if you want to keep and grow your social media presence.
You don’t use Twitter, but you’re a pro at Facebook. So you think that the best thing to do is to use that little function that allows all of your Facebook posts to go to Twitter.
Not only is this not a good idea, but it’s a good way to stunt your growth on Twitter. The people who follow you on Twitter are looking for quick content. They WANT 140 characters or less, so give it to them.
Plus, if you’re posting the exact same things that you post on Facebook on Twitter…what reason does anyone have to follow you on Twitter? Just something to think about.
If you have a social media account for your brand or business, that is a place for your brand or your business. It is not the place for the following…
- Rants about people you hate
- Your political views (unless you are currently running for office)
- Your bowel movements
- Rants about people you hate (seriously, this is a common mistake)
For your social media you want to be personable NOT too personal. You can always create a separate personal account to share your opinions of other people, but remember that it can always trace back to your business.
When it comes to posting on social media you want to spread your content out. Posting too much content at once is a sure way to make no one engages with your content.
Much like meals in a day, you want to spread out your content. Don’t shove content down their throat. Give your audience time to actually interact with your content; digest it.
The biggest culprit of scary social media is boring content. You may think that you’re following wants to know what your business hours are, but what they really want is for you to be a resource.
If people follow you on social media, they want to be engaged socially. A good test to see if you are posting boring content is to ask yourself, “If this post wasn’t about my business, would I like it? And if not why?”
Nothing is more boring than you just talking about yourself all the time. Be social. Reach out and have a conversation with your audience. It’s sure to bring life back into your audience engagement.
If you’re doing one or more of these things on social media don’t worry, it’s not too late. If you make these changes, you’ll turn your social media pages into welcoming homes and not haunted houses.
-Ricky Anderson II