tbt-luttrell

Pepsi_Logo_Evolution

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It’s Throw Back Thursday – #TBT! Time to share the hideous display of the trends of years past in all their glory!  Does that remind you of your logo? AWKWARD!

Admit it. Your company is hanging on to the same logo to avoid reprinting the 5 billion pieces of collateral and that big sign on your door. It seems like such a daunting task, but is it worth hanging onto? Not really. Especially if you want to be relevant in today’s market.

If it’s been a while since you really took a good long look at your logo, now may be the time!  Make it your #TBT, and start moving forward!

Let’s see where you stand. True or False:

  • Our logo represents how I feel about our company.
  • I’m proud to hand out my business card.
  • Our logo looks great on Facebook, Twitter, LinkedIn, etc.
  • I love our logo, because it reminds me of good times.
  • Our logo still represents what we do today.

If you answered mostly true, congrats! You can share a totally killer photo of you from high school instead of your dated logo!

If you answered mostly false (or more false than you’re comfortable with), it’s time to get a professional!

Why?

Because you want to grow! You want your company to appear relevant to attract your target market! You may need your brand strengthened to start hitting sales goals and represent how your company really is today!

How did you score? Tell me below!

If you’re ready, I’m here to help! And yes, that’s me in high school. You’re welcome.

-Amber Caldwell
@caldwild
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