You may have the design and functionality that you want on your website, but did you know that doesn’t mean it’s done? In fact, a great website is never finished.
Besides the regular Spring Cleaning, a website should be an ever-evolving, living, breathing part of your business. Here are some things to pay attention to and keep maintained on your website:
Browsers, like Google Chrome, Firefox, Safari and Internet Explorer are extremely important to keep in mind at all times. Did you know that your site could look perfectly fine to you when you’re on Google Chrome, but your potential customer looking at it on Internet Explorer could see it in a completely different way? It’s important to have your site tested on the most popular browsers by a website development team than can troubleshoot and fix problems that arise. It’s a good idea to test it once a month to make sure you and your customers are looking at the same beautiful site.
With the Apple announcement of two new phones (and even a watch), the mobile view of your site must be able to stand up to ever-changing screen sizes. It’s best to have your site developed with a responsive design, allowing one site to fit perfectly on any device, but if your current site not responsive, make sure that it has a mobile version to maintain its legibility for customers on-the-go.
Your site should have an analytics program, like Google Analytics, installed. This is a helpful tool to keep track of site traffic, to monitor how visitors behave on your site, and much more. You may think it’s silly to analyze behavior, but it can indicate some major problems that keep your website from SHOWING YOU THE MONEY! For instance, if you notice that you have 1,000 visitors and a 70% bounce rate on your services page, you may have some restructuring that needs to be done, whether it’s the order of the information, or a need for better user experience (UX) design to navigate customers efficiently.
Your mom always taught you not to judge a book by it’s cover, but we’re here to tell you, your customers do! Letting your site design remain stagnant for 3+ years isn’t saving you money and it certainly isn’t doing you any favors. Having a current layout, design and feel, tells your customer that you respect your place of business and take pride in your work. This is true for most industries, because your potential customer in 2014 wants to do some research about you first, and a starry background with lime green lettering and a pixelated logo will guarantee that they will head to your competitor. Even if it’s not that bad, consider showcasing your brand in the most innovative way, in a well-designed, aesthetically pleasing website.
An important factor that contributes to solid search engine results is hosting. Choosing a good hosting provider can be paramount to the quality and scalability of your website. Your hosting server should offer 24/7/365 support, guarantee 99.9%+ uptime, regular website backups and help with quick page loads. A highly recommended hosting company is Inmotion Hosting.
You don’t want to wake up one morning to see that you’ve been hacked! Website security is becoming a bigger and bigger issue, especially with more companies using Content Management Software (like WordPress, Joomla or Drupal) that hackers are trying to penetrate. Brute Force attacks are becoming more commonplace which means that you need to protect your information. The right security company isn’t going to cost much and they can clean your site and install a firewall to prevent future attacks. Not only does a great security firm protect your site but they will also help increase page speed load times through page caching. Sucuri is a great option that accomplishes this and more.
Now, before you sigh and bury your head in your hands, rest assured, we will happily sit down and give you and your site a free consultation. So, tweet, email or call and we’ll discuss this over coffee. ☕
– Team Anchor